1266. Deputy Willie O’Dea asked the Minister for Employment Affairs and Social Protection the cost of all advertisements taken out in print media, online, television and radio highlighting the new PRSI benefits that came into effect on 28 October 2017; and if she will make a statement on the matter. (Question 46876/17 asked on 07 Nov 2017)
Minister for Employment Affairs and Social Protection (Deputy Regina Doherty): The current Treatment Benefit advertising campaign is designed to raise both awareness and uptake of the PRSI benefits that came into effect on 28 October 2017. The total cost of advertising for the campaign is €82,709 (excluding VAT).
This campaign spans a number of weeks and includes national print media advertising, national and regional radio advertising, digital advertising, LUAS advertising and social media advertising. Advertising is targeted to reach both employees and importantly the self-employed who can now avail of these additional treatment benefits. Television advertising did not form part of this public information campaign.
All advertising expenditure undertaken by the Department is tendered for in accordance with Government and EU procurement guidelines using a mini-competition under the Media Strategy, Planning & Buying (Implementation) Services framework agreement at the Office of Government Procurement (OGP).